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Listening to the media:Hard Jewelry

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 Hard Jewelry As someone who keeps an eye out for up and coming lifestyle and streetwear brands through social media, I found myself drawn to Hard Jewelry because of its strong niche presence and the buzz around its “harder” aesthetic. I often see their drops trending among younger consumers, and I wanted to explore what people are really saying about the brand not just the hype, but the complaints, the praise, and how HJ is handling both.  What I found: on Reddit, Trust pilot, the Better Business Bureau (BBB), Instagram and more, there’s a mix of strong loyalty and pointed criticism. For example: On Trustpilot: HJ has a TrustScore of 3.0 out of 5 across 40 reviews. On Instagram: HJ has about 847,000 followers according to SocialVeins.   They claim “FREE SHIPPING on all domestic orders and on international orders above $74 USD.”   They also highlight a “Lifetime Warranty” on many products.   Their value proposition: give customers bold jewelry that “lasts” and ...
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Marketing in the news

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  Domino’s first refresh in a decade This article peaked my interest mainly because I often choose dominos when choosing a place to order out and the new branding with its vibrant colors caught my attention. Domino’s recently launched a new brand refresh which might be odd because typically a brand refresh is done when a brand is failing, but Domino’s is doing better than ever before. “   “Most companies rebrand themselves when they’re struggling, but after years of category defying growth, this refresh is about continuing to push to be the best version of ourselves,” said Kate Trumbull”. This brand refresh will show how much they have grown over the past years prior and show there customer base that they are new but still the same. Instead of coming out with a new tagline they are calling it a “cravemark” this is a new audio and visual representation of the brand. In this “crave mark they stretch out the “mmm” sound in the middle of Dominos, this slogan is being voiced by mus...
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Parker’s blog for marketing

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Hi my name is Parker i’m a freshman at LBCC, I am only creating this blog because it is an assignment  my marketing class. In my free time I like to go thrifting and find clothing that is warn down and ripped up. I Then repair the clothing and resell it on my Depop (@pmt541 on Depop). My favorite sewing techniques are the simple baseball stitch and it looks like the stitching on a baseball as the name intells. I chose to use contrasting colors to show the history on the clothing. One thing I think very passionately about is the history that clothing holds within its threads.  These images i have included show some of my recent repairs on my personal clothing and i have much more projects in the works at the moment.
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